Split: Tourism Skyrocketing

From 2001 to 2006, Split saw an annual increase in tourism of 17% which makes it the European holiday destination enjoying the highest growth of visitors for that period. The European Cities Marketing Association reported that Split topped their survey of 93 locations across Europe. The trend levelled off a bit in 2007 as many Split hotels were closed for renovation, according to www.balkaninsight.com. In 2006, some 200,000 visitors passed through Split, most of them Americans. The average stay was 2.2 days, just enough to run around Diocletian’s Palace and see some Split sights before heading off to the Croatian islands.
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